Businesses of today’s era are succeeding due to embracing some specific technologies. With advanced technology, many business owners can fast-track their operations. Also, technology in business has helped in beefing up security; thus, processes are not interrupted. The specific technologies to adopt in a business also stretch to the welfare of the customers. In this regard, technology such as digital marketing has seen businesses reach out to many customers. In addition, companies have adopted Conversational User Interface (CUI), a computer program that mimics various interactions with human beings. In this regard, the following are technologies to adopt in a business.
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1. Artificial Intelligence (AI)
Artificial intelligence, abbreviated as AI, is an umbrella of technologies that mimic human interactions by accurately learning and then coming out with its own solutions. Since AI technologies enhance human cognitive performance, the number of employees working on non-routine tasks has been reduced, thus saving on the wage bill. Also, many popular vendors, such as Slack(communication), and Xero(accounting), have already incorporated AI through features such as auto reply.AI technology becomes less daunting if you connect specific AI technologies to specific business outcomes.
2. Conversational User Interface
Conversational User Interface, abbreviated as CUI, falls under Artificial Intelligence. CUI is a computer program commonly referred to as chatbots that give users a tailored experience with data. In essence, CUI mimics conversations with real human beings. CUIs are very important for B2C (Business to consumer) businesses that communicate with customers, such as banking and retail supplies. In addition, CUIs usually give excellent customer services through auto-replies and screen sharing.
Cybersecurity is generally the security of data and information in all domains. With secure firewalls and strong passwords, information for SMBs (small and medium businesses) cannot be retrieved by cyber attackers. Most of these cyber attackers use automation to retrieve data. Ironically in rare cases, artificial intelligence and Communication User Interface have contributed to many cyber insecurities. Overall, technology has saved many businesses from falling prey to cyber attackers.
4. Digital Marketing
A business that is always ahead of its competitors is the one that has the technological capacity to reach out to many customers wherever they are. With advanced technology in our era, it is impossible to run a business without online platforms. SMBs (small and medium businesses) use google search engines such as Google and social media channels like Facebook, Instagram, and Twitter to target their specific audience. This is possible courtesy of digital marketing technology.
5. Email Marketing
Email marketing is a technology that businesses should adopt in this era. Courtesy of technology, SMBs (small and medium businesses) can create auto-email responders that carry promotional messages or thank you messages. With a comprehensive email list, businesses can reach out to their customers wherever they are. Also, thriving businesses hire email managers to respond to customers’ inquiries.
6. Interactions with Drones
With the ongoing coronavirus pandemic, many businesses have staggered while others have collapsed. For businesses such as hospitals and schools, drones can spray disinfectants and deliver medicines and sanitizers. Also, drones can be fitted with loudspeakers with business campaign messages, especially in rural areas where most people are not on social media platforms or browse via search engines.
7. Edge Computing
Edge computing is the bridge between data information and computation since it saves on response time and bandwidth. Also, with businesses and industries being empowered with specialized and sophisticated resources, edge computing has played a significant role in ensuring data analysis is at top-notch speed. Also, edge computing provides a high level of security in issues such as data sovereignty, privacy regulations, and local compliance. Also, the cost of retaining data by grouping each data has been reduced courtesy of edge computing.
8. Content Management Systems
9. Mobile Apps
Many business owners have shifted to mobile applications to enhance their operations. Courtesy of mobile apps, business owners can access CRM (Customer relation management) systems. Also, business owners can make and receive calls as well as participate in web conferences. Mobile apps have also made sharing or viewing updated documents simple and faster.
Businesses of today’s era succeed not because of huge capital but because of embracing some specific technologies. Technology in business has helped beef up data and information security, hence not falling prey to hackers. There are also customer-based technologies such as Conversational User Interface (CUI), a computer program that auto responds to customers. Technology such as digital marketing has seen businesses reach out to many customers. Also, email marketing is significant since business owners can market their products or services to their customers via emails. The above review has been detailed with reasons why a business should adapt to technology.