Have you seen Nike’s promotional video, which says “dream crazy”? It inspires you to believe in yourself and that you shouldn’t ask if your dreams are crazy. Instead, you should ask if your dreams are crazy enough.
What’s crazy about this video is that it has been viewed more than 30 million times as of this writing. And, although it may be a little different from the videos you are used to, it still captures attention and emotions. This is one goal that a creative media agency strives to achieve when creating videos.
And imagine what the 30 million views can do for Nike!
So, if you want to achieve the same thing for your brand, try using creative videos in your next marketing strategy. When you do, your brand will benefit greatly from the effects listed below.
Effects of Videos on a Brand
It increases sales.
Videos are known to increase the conversion rate by up to 80%. And it is proven to boost direct sales, too. After all, out of all your senses, vision is the most dominant. No wonder the effect of videos is quite prominent.
It provides a significant return on investment.
Video marketing may not be the cheapest, but it shows a great return on investment. A study revealed that 83% of businesses agree that videos give them a significant ROI.
It makes people trust your brand.
If you want people to buy from you, you need to earn their trust first. And you can do this by creating videos that are compelling and can draw emotions from your audience.
It improves your search engine ranking.
When you have videos on your website, consumers spend more time viewing them. Longer time on your site can mean good content, and Google will know about it. This will increase your chances of appearing first on the search engine results pages.
It is more appealing for smartphone users.
Most people are currently using smartphones. And 90% of mobile phone users watch videos on their device. This makes video marketing the best option today, especially if your target audience is always on the move.
It increases your brand’s social media shares.
Simply put, videos are easy to share. When people like what they see, they can let others know about it with just a click. This, in turn, increases your brand awareness.
But not all videos get the same results. If you want your brand to have the results above, you need to know what kind of video content to create.
Types of Content to Create for Video Marketing
- Vlogs or video blogs
- Behind-the-scene videos
- Question-and-answer or interviews
- Live videos
- Product reviews
- VR or virtual reality
Knowing how videos can help your brand succeed will make you understand why you should be investing in video marketing. And being aware of what people like watching today will bring you one step closer to creating that perfect video content.
But before choosing what kind of video to make, you need to know who your target audience is. Once you have this figured out, the rest will be easy to do.
And when you have the best creative media agency on your team, there is no telling what kind of great things your brand can achieve.
However, videos are changing day by day. Make sure you stay updated about these changes and the trends that consumers follow so your brand does not get left behind.