seo training course the basics of seo
One of the most important inventions in human history is the internet. Once a project of the United States Army, it became one of the most prevalent commodities of the 21st century. It may not have been perfect, but over time it has been influential in shaping the course of our history. The internet’s main function is very simple: to provide information to its users. With its interconnecting cables making one single entity, anyone who has an internet connection can basically tour the world. You can access a lot of information with just one single click and that is a very powerful thing.

With this amount of information within humanity’s reach, there is a lot that we can do with it. Sharing of information is not really a new thing with us humans. We have been doing it for as long as our species has existed. From the time when we just shared techniques for survival to the construction of libraries, information is really vital to our human life. We learn from the information of others, and we also learn through experience. With this, we create a labyrinth of information that can be accessed by so many people so that they may learn from it as well. This is why social media sites are very popular nowadays. We just can’t help but share ourselves to the world.

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However, there is another side to the internet: the business side. Nowadays, people tend to use the internet in order to create a business venture. This is a good thing, as it leads to more development for our own society. We are currently moving towards a more technologically advanced society, so why not take advantage of it? Online business ventures are now discovered to be more lucrative that just staying on the classic tried and true methods of marketing. These strategies may not be really true anymore and you might need to find another that would fit your needs.

Why not go for search engine optimization?

If your company already has a website, then search engine optimization or SEO might be for you. There are so many reasons why you may want to consider using this strategy to increase your website’s presence on the web. Most companies, especially the larger ones, use SEO to create more opportunities and reach other markets. As the internet is available to most people these days, using SEO might be the strategy that you are looking for to help your company grow and develop. Read more about this here:

What is SEO?

what is seo
It can be a little confusing for beginners to really understand what SEO is all about, so let us present it in the most common way possible. Imagine the internet is a library, full of texts and information to help its users. The search engines like Google and Bing are the librarians, ready to help you find the information that you need. However, how can these search engines really help you find what you are looking for if there is a lot of information? Well, search engines have their own techniques in finding the set of information that you really need. It is a set of rules that they use to easily find the answers for you.

The goal of SEO is to know these rules and take advantage of it. More commonly known as algorithms, this is the so-called recipe for success in SEO. Search engine developers do not reveal these secrets in public, but many users have already seen the patterns in search engine optimization and are beginning to use it for their own purpose. A lot of websites also offer an SEO course to help you learn all about it. There are a lot of common strategies that are still true even in these changing times, and these are some of the principles they employ:

1. The Words That You Use For Your Website Is Very Important

As a website, the words that you put in its page will always matter. For search engines, they match the word being used for search to the countless pages on the web. The titles that you will choose will also affect your presence on the web. If your website is all about construction, then it should also contain terminologies that are relevant to your field. It would be really counterproductive if you are a construction site and all of your content is about recipes. Search engines will not pick that up and you will find yourself with so many confused users. More often than not, they would find another site that can really help them. Always make sure that the content that you have for your website is relevant and timely.

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2. Links Are Also Very Important To Your Website

If your website is always chosen as a link to another website, then the search engine will think that you are a trustworthy site. As more people will link to your site, the higher the probability of taking a position on the coveted front page of a search engine. If you use links that also lead to other trustworthy sites, then the search engines would also think that you are trustworthy. This increases your visibility and helps you develop as a company.

However, this is also the most exploited technique as other websites cheat the system and create fake websites that would actually lead back to themselves. Search engines would always prioritize websites that have a lot of trustworthy links to really help their users and make them come back. Click here to read more.

3. Trust Is The Backbone Of The SEO

As trust is built between the website and the search engine, they would work hand in hand in order to give people what they need. Search engines want more users and websites want more traffic. The search engine can always check the sites that they presenting to the general public. Websites will have to create appropriate and reliable content to appease the masses. Search engine is like a Game of Thrones: each move that you make can make or break you.